Fostering client relationships is one of the most important aspects when operating in a service-based industry.
As a result, curating corporate gifts for your clients is something you should focus on.
Corporate gifts for clients are categorised into four types:
- experience-based gifts
- personalised gifts
- food and beverage gifts
- memorable functional gifts.
The first two types work best when you have a strong personal relationship with your client, while the latter two are safer options.
Read on to learn more about the gifts you should get for your clients. We’ve also included valuable information about why and when you should send gifts to your clients.
Why You Should Send Corporate Gifts to Clients
You may wonder why you should send gifts to your clients in the first place.
The answer revolves around showing your clients you appreciate them and fostering your relationship with them.
When your relationship with clients is good, they’re more likely to do business with you again. Furthermore, giving your clients gifts brings you back to the front of their minds when it’s been a while since you’ve done business with them.
Additionally, they’re more likely to become ambassadors for your brand and spread positive word of mouth about it. As a result, this boosts your ability to gain new clients and grow your business.
It also makes current ones more loyal to your brand.
When You Should Send Corporate Gifts to Clients
Most companies send gifts to their clients in Q4 around Christmas time. As a result, this is our busiest time of year.
Therefore, you should contact us as early as possible if this is when you want to send your gifts. The earlier you contact us, the more gift customisation options will be available for you to choose from.
Additionally, you can possibly get your gifts at a lower price because we order your gifts from our suppliers earlier and get better deals.
However, note that Christmas isn’t the only time you should give gifts to your clients. In fact, giving gifts to your clients at other times of the year can be more effective because clients aren’t expecting them then.
For example, sending a gift on the anniversary of your business together will really stay with your client.
Types of Corporate Gifts You Should Send to Clients
There are many types of gifts you can give to your clients. They can be classified into four different types.
Here they are below:
Experience-Based Gifts
The first type of corporate gift for clients is one that gives the recipient a certain experience. When giving an experience-based gift, you should ask yourself how you want your client to feel when they receive it.
These gifts work best when you know your client well on a personal level. For example, if they like a certain genre of books, send them a book they’ll enjoy reading.
If your client is a fitness buff, how about a gym membership or another health and wellness-themed gift?
Personalised Gifts
Another type of corporate gift that’s suitable if you know your client well personally is personalised gifts.
You can personalise the gift based on an inside joke or fond memory you have with the client from your time doing business with them. Additionally, all our client gifts come with a handwritten note to help you add a personal touch.
However, if your relationship with the client isn’t that close, you should avoid personalising gifts for them.
This is because the wrong gift choice could rub your client the wrong way and potentially jeopardise any future business prospects.
In such cases, we recommend sticking to safe gifts like stationery or wellness products. Another option is to gift your clients a ShopBOXD Gift Card and let them choose their own gift.
Food and Beverage Gifts
Who doesn’t love food and delicious beverages? The answer is no one! This is why it’s always a good idea to send clients food or drink-based gifts.
For example, a gift of high-quality tea leaves or coffee beans along with a travel mug is a suitable option.
Memorable Functional Gifts
You can also give your clients gifts that they’ll use in their everyday lives. Socks, keychains, or cutlery sets are good examples.
Every time your client uses your gift, they’ll remember you and won’t hesitate to do business with you in the future when they need your company’s services.
How Much to Spend on Corporate Gifts to Clients
You may wonder what’s a suitable amount to spend on your clients’ gifts.
The answer depends on your company’s budget, as well as the nature of your relationship with the client.
The key is to strike the balance between your gift looking too cheap and being so excessive that it intimidates the client.
Our client gifts usually fall in the £50 to £200 range.
How to Send Corporate Gifts to Clients
How you should spend corporate client gifts depends on who your client is and where they reside.
If you’re sending gifts to the client’s team, you can send a shareable gift to their office. On the other hand, if the gift is for an individual, it’s better to send it to their home address. You can pick from our curated gift boxes or build your own gift.
If your client is in the UK, our free express delivery service will have the gift at your client’s doorstep within three working days.
Conclusion
Buying corporate gifts for clients is highly important to develop better client relationships. It keeps your brand at the top of their mind and makes them more likely to be loyal to it.
Additionally, it makes them more likely to recommend your brand to other potential clients.
If you have a solid personal relationship with a client, we recommend sending them a personalised or experience-based gift. If you’re unsure of your client’s preferences, you’re better off sending them a food or drink-based gift.
Contact our corporate team today and start building stronger client relationships.
