Corporate gifting is evolving rapidly, driven by shifts in work culture, sustainability awareness, and the growing emphasis on personalisation and technology.
For 2025, here are the top five trends we believe will be popular when it comes dominate corporate gifting:
1. Sustainable and Eco-Friendly Gifts
Sustainability has long been a key priority for many organisations, and this is extending into their gifting strategies.
Companies are increasingly opting for eco-conscious products such as:
- Reusable items like water bottles, tote bags, and bamboo utensils.
- Eco-friendly packaging using recycled or biodegradable materials.
- Carbon-neutral products or brands with sustainable missions.
- Plants or tree planting kits to align with green initiatives.
Why it matters: Sustainability is not just a trend but a core value for many businesses, making eco-conscious gifts both relevant and impactful.
2. Personalised and Customisable Gifts
Personalisation is set to continue to be a huge trend in 2025. Companies are moving away from generic gifts and instead are focusing on creating more meaningful connections through tailored items such as:
- Monogrammed or custom-printed items like notebooks, bags, or tech accessories.
- Custom experiences such as virtual classes or curated event kits tailored to the recipient’s preferences.
- Gift cards or memberships tailored to hobbies or interests (e.g., books, fitness, or streaming services).
Why it matters: Personalised gifts create a stronger emotional connection and show that companies care about the individual preferences of employees or clients.
3. Experiential Gifting
With the growing emphasis on wellbeing and creating lasting memories, experiential gifting is on the rise. Popular options include:
- Wellness packages with options like virtual yoga or meditation sessions.
- Event tickets including virtual conferences to live entertainment.
- Subscription services such as monthly wine tastings, gourmet food deliveries, or streaming platforms.
- Adventure or team-building experiences like escape room challenges or virtual travel.
Why it matters: Experiences can resonate more emotionally than material gifts, and they offer opportunities for shared moments, even in remote or hybrid work settings.
4. Tech-Savvy and Hybrid Work Gifts
The shift to remote and hybrid work has reshaped corporate gifting. In 2025, tech gadgets and home office essentials will continue to dominate. Consider:
- High-quality headphones, noise-cancelling devices, or ergonomic desks.
- Smart tech gifts like wireless chargers, smart speakers, or IoT (Internet of Things) devices.
- Remote team kits with items like branded apparel, coffee, and snack boxes for virtual meetings or team-building events.
Why it matters: With many employees continuing to work from home, gifting tech that enhances the home office experience is both practical and appreciated.
5. Diversity and Inclusion Focused Gifts
Corporations are prioritising diversity and inclusion in their corporate culture, and this is translating into their gifting practices. In 2025, expect to see more:
- Gifts from diverse, minority-owned businesses or artisans.
- Culturally inclusive items like culinary kits from different regions or countries, or products celebrating different cultural heritages.
- Donations to social causes in the recipient's name, promoting values like equity, social justice, or community support.
- Books, art, or products promoting diversity in the workplace or personal development.
Why it matters: Companies are looking to reflect their values in all aspects of their operations, including gifting, making this a meaningful and progressive trend.
Corporate gifting in 2025 is expected to focus heavily on sustainability, personalisation, and experiences that resonate emotionally.
Technology and hybrid work-focused gifts will remain relevant, while companies will increasingly incorporate their diversity and inclusion commitments into their gifting strategies.
These trends highlight a shift from transactional to thoughtful and value-driven gifting.
Ready to kick start your next gifting campaign? Get in touch with our team to discuss how to incorporate these trends into the next gifts you send.